Facebook probably don’t need an deep explanation. With over one billion users all over the world, it’s by far the largest social media platform right now. Facebook is the “one size fits all” place. Some use it for personal matters, other for strictly business, but commonly, you can find almost anyone there. So, how can you use Facebook to talk about Almedalen?
Your own timeline
Let’s put this on top. The timeline is what all your friends see, and if your posts are public, what everyone following you will see. There are two great advantages with using the timeline for posting about Almedalen:
- You probably already have a lot of friends following you that will see your posts.
- Credibility is high, since the posts comes from you and not an organization or a company.
If you already post things about politics, businesses or media, your friends are used to see that type of content from you, and will probably appreciate your posts from Almedalen. But if you normally use you Facebook for other things, they could be a bit overwhelmed when you suddenly start to report from happenings in Almedalen. A little warning before you go to Almedalen could be in it’s place:
Hi all, I’m going to spend a week in Almedaln. There will probably be a lot of posts of things going on there for a while, I hope you don’t mind!
But don’t forget to be open! The default setting for Facebook posts is Friends, meaning only your friends will see your posts. A recommendation when posting about Almedalen, is to set the posts to Public instead. This is simply done by clicking the button to the left of the Post button, and choose Public instead. Then your posts will also show up in searches on Facebook.
You can still keep on posting personal updates by choosing Friends for those posts.
The downside with the timeline is that it’s hard to reach out of your own sphere of people. If you want to reach a wider (but not necessarily bigger) audience, you could instead try to communicate via a group or a page.
Groups and pages
First of all, what is the difference between a group and a page? A Facebook Group is a community where you can invite the people you believe are interested in the topic. People in the group can then contribute and discuss with each other. Everyone in the group can post to the groups timeline.
On a Facebook Page, only a chosen group of administrators and moderators can post to the timeline. Everyone else that posts to the page will be sorted in the Posts to page section. A page is more suited if you want to inform, rather than communicate.
Both groups and pages are a great way to find other people with similar interests as you, but it can take some time to gather a crowd. You probably want to start months ahead of Almedalen to invite people, and let those invite others to get a good base of users. If you have chosen to set up an page, you could pay Facebook to promote your page for you, and bring in some more people. This is all based on how much you are willing to pay.
$5 dollars a day will give you approximately 6 – 23 likes per day on your page. But please beware, all those that like your page are not guaranteed to stay or be interested, Facebook matching is good, but not perfect.
If you already have a base crowd on Facebook, it’s a great idea to talk there. You can livestream, post videos, images and text, and you can discuss with others. You won’t reach everyone by doing it, but a good amount of interested people, and your posts will not be drowned in the massive amount of posts like on Twitter.