Instagram is the photo sharing service that really have taken the web with storm. The key to Instagram is that it is really is to snap a picture and post it on the social network. You can do some adjustments to the images you post, like adding some retro filters and crop the image, before you post it to your followers. Even though Instagram is not the most natural platform to use when reporting from an political event, it has it’s strengths.

Many images can stand on it’s own, without an adjacent text, but if you are about to report from an event with the #openalmedalen hashtag, it can be a good idea to explain it a little as well. But if you happen to bump into a minister in Almedalen (yes, that can happen quite often), a groupie can bring you many likes.

You can chose two different paths on Instagram, the polished, professional one like Barack Obama uses:

Special advisor.

A photo posted by Barack Obama (@barackobama) on

Or you can chose a more personal approach, like Swedish political party Vänsterpartiets former party leader Lars Ohly:  

Me and my cat. A photo posted by @larsohly on

Either way, Instagram won’t trigger the big discussions, it’s rather a “nice” place where people give their appreciation by giving photos hears as upvotes.

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